Every big innovation was just an idea once. It is the same with great businesses and leading organisations as well. The seed of a start-up watered and nurtured devotedly will bear the fruits of success. Sustained focus, consistent hard work, determined approach, and constant dedication are the pillars on which an entity stands strong.
Having said that, the ecosystem, the environment, also plays a pivotal role in the performance of a business. Bureaucratic interference, complex regulations, lack of adequate infrastructure, and scarcity of resources are a few factors that can impact a start-up/ business idea. Masdar City rose to prominence by understanding these and implementing investor-centric elements into its culture.
A brilliantly designed free zone, it focuses on tomorrow’s technology. Considered as the urban development project in Abu Dhabi, Masdar quickly became a technical and innovation centre. It is the hub of the knowledge-based economy of the country now.
We would be looking into how Masdar City has been supporting start-ups, why it became the top choice of start-up founders, the advantages offered by the free zone, and how efficiently Masdar has been guiding innovation.

