Business Setup

Feb 18 , 2025

How to Become a Noon Seller in UAE

The e-commerce industry has transformed the UAE's economy. As someone who has been proactively involved in the business sector, the rise of online platforms hasn’t gone unnoticed.

With high penetration of internet users and rising inclination towards online shopping, e-commerce is believed to be rapidly increasing in the UAE. Businesses have a great opportunity to capitalize on this growing market by selling with Noon.

Noon is UAE’s leading e-commerce platform where everyone can find all types of products suited to their needs. From electronics and fashion to beauty products and groceries, Noon has it all. Founded in 2017, the app has quickly become a key player within UAE’s e-commerce landscape alongside global and regional business moguls. By providing a hassle-free platform, competitive rates, and doorstep delivery services to millions of customers, Noon has become a household name.

Businesses have a great opportunity to capitalize on this growing market by selling with Noon, listing their products at competitive prices, and using the scale of their resources and reach to lay claim on expanding markets. In this blog, we are going to guide you through the process of becoming a noon seller, the benefits, the costs involved, and how Kiltons Business Setup Services can assist you.

Benefits of Selling On The Noon Platform

Becoming a noon seller is a profitable venture and comes with a plethora of benefits. Following are some of the advantages of being a seller on Noon:

  • Access to a large customer base: Noon has a huge customer base, which will help you generate sales opportunities or strategic partnerships for your service and products not just in the UAE but the Middle East as well.
  • Marketing and promotional support: Partnering with Noon will provide the level of marketing support your company requires. You can participate in their campaigns, which offer discounts and visibility boosts that help sellers attract more customers to their website.
  • Logistic and delivery support: Noon takes care of the logistics processes through their trusted network, delivering products on time, allowing sellers to focus on the quality of their products and business.
  • Zero to low overheads and high growth: Noon gives the business opportunity to scale quickly as all services such as warehousing, delivery, and marketing are taken care of, allowing businesses an efficient method towards expansion.

Acquire a Business License

irst things first, to collaborate on the Noon platform, you must have a legally registered business in the UAE. The steps to acquire a business license are as follows: 

  • Choose your jurisdiction (Mainland/Free Zone): Decide between the mainland or a free zone for your business setup. Each option has distinct benefits concerning ownership, taxation, and permitted business activities.
  • Choose a Legal Structure: Select the legal entity that aligns with your business model, whether it's a sole proprietorship, LLC, or simply opening an establishment.
  • Decide The Trading Name: Select a business name that matches your company identity and complies with the UAE’s naming regulations.
  • Business License for Online Stores: For mainland setups, apply for your e-commerce license through the Department of Economy and Tourism (DET) or the relevant free zone authority.
  • Visa Application: Secure your own visa and necessary employee visas, ensuring compliance with local immigration rules.
  • Open a Business Bank Account: Establishing a business bank account with a UAE bank is essential for managing transactions and payments efficiently.

How to Become a Noon Seller: Step By Step Guide

Let’s explore the steps to becoming a Noon seller:

Step 1: Noon Registration for Sellers
Head over to the Noon seller platform called "Noon Seller Lab" and register. Fill in the sign-up form with your business information, and add all details carefully.

Step 2: Documentation Arrangement
Keep the mandatory documents ready for verification:

  • Trade license or commercial registration
  • Passport or residence ID (both sides)
  • Residence visa for non-nationals
  • VAT certificate (selling on noon is also open for non-VAT registered sellers)
  • Bank details in the form of a canceled check/bank statement or letter on the bank’s letterhead
  • Tax card (only for Egyptian sellers)

Step 3: Listing Products
List your products by uploading images, writing relevant descriptions, and pricing competitively. Use high-resolution images and provide accurate product information to build customer trust.

Step 4: Fulfillment Options
Explore Noon’s fulfillment services:

  • Noon Express: Noon manages storage and delivery, offering faster delivery and boosting customer trust.
  • Sold by Seller: You manage your inventory and delivery independently.
    Consider using Noon Express for a streamlined process and enhanced customer service.

Step 5: Order and Inventory Management
Monitor orders efficiently using the Noon dashboard. Maintain accurate stock levels to avoid running out of products and prevent order cancellations, ensuring customer satisfaction.

Noon Seller: Tips to Success

Let’s explore a few tips to optimize success as a Noon seller:

  • Optimize product listings: Use the right keywords and detailed descriptions to enhance search visibility. Add eye-catching visuals to make your products stand out among customers.
  • Offer competitive pricing: Research market listings and adjust pricing accordingly to remain competitive and boost sales.
  • Customer service: Respond promptly to customer inquiries, concerns or feedbacks. Properly handle returns and exchanges to build trust and maintain a positive reputation.
  • Promotion and discounts: Leverage Noon’s promotional campaigns and discounts to increase product visibility, attract new customers, and boost sales.
  • Monitoring performance: Regularly monitor the seller dashboard to track sales, customer feedback, and other key factors. Use this data to guide decisions and refine business strategies.

Costs involved

The expense of obtaining a company license for Noon will depend upon your particular business plan, the size of the company, the number of employees and visas required, and whether you are located in the free zone or the mainland. Typically, obtaining an e-commerce license in the UAE requires approximately AED 15,000 to AED 50,000.

In addition to the e-commerce license cost, you must also remit a fee to Noon for each product sold via the platform. The costs fluctuate according to the product category, ranging from a minimum of 4% to a maximum of 27%. A storage fee may apply for various types of products when utilizing noon.com’s warehouses.

What is the Procedure for Receiving Payments?

  • To receive compensation for your sales transactions, you must provide the following information on a signed and stamped firm letterhead:
  • The company's legal name, bank account number, IBAN, SWIFT code, bank branch, and store currency (once selected, it cannot be altered in the future).
  • Alternatively, a cancelled check can be used. It must include the IBAN and account number; otherwise, a signed and stamped noon bank form is required.

Kiltons Business Setup Services provides comprehensive support for aspiring e-commerce entrepreneurs looking to establish their businesses in mainland Dubai or free zones in the UAE. We assist entrepreneurs in obtaining the necessary e-commerce license, as well as legally registering their business in the country. We offer expert guidance every step of the way. From helping you decide a suitable trade name to procuring the required visas, Kiltons handles it all.

Start your journey with Noon today and leverage the booming e-commerce market in the UAE. Get in touch with us today!

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